Kodi Mungapeze Ma Packaging Odziwika Kuti Mugwiritse Ntchito Magetsi Ogulira Msasa?

Ma phukusi odziwika bwino ogulira zinthu zambirimagetsi a msasaZimapatsa mabizinesi chida champhamvu chokweza kupezeka kwawo pamsika. Zimalimbitsa kudziwika kwa mtundu mwa kupangitsa kuti zinthu zizindikirike nthawi yomweyo. Makasitomala amayamikira chidwi cha tsatanetsatane, zomwe zimawonjezera luso lawo lonse. Chithunzi chaukadaulo, chomwe chimapezeka kudzera mu ma CD okonzedwa mwamakonda, chimamanga chidaliro ndi kudalirika. Mabizinesi amatha kugwirizanitsa mosavuta ma CD ndi mtundu wawo kudzera munjira zosinthika zomwe zikupezeka mosavuta, ndikuwonetsetsa kuti zinthu zonse zikugwirizana. Magetsi okhala ndi chizindikiro chokhazikika omwe amapakidwa bwino samangowoneka bwino komanso amasiya chithunzi chosatha kwa makasitomala.

Mfundo Zofunika Kwambiri

• Mapaketi okhala ndi dzina lodziwika bwino amathandiza anthu kuzindikira dzina lanu mosavuta komanso kulimbitsa kukhulupirika kwawo.
• Kulongedza bwino zinthu kumasangalatsa makasitomala, kumawasangalatsa, ndipo kumawapangitsa kukhala ndi ndemanga zabwino komanso kugula zinthu zambiri.
• Mapangidwe apadera amapangitsa bizinesi yanu kukhala yapadera, kuthandiza anthu kukumbukira zinthu zanu komanso kukuwonetsani kuti mumasamala za ubwino wake.
• Kugula zinthu zodziwika bwino pa ma phukusi kumapangitsa kuti magetsi a msasa azioneka ofunika kwambiri, kotero makasitomala amaganiza kuti ndi ofunika mtengo wake.
• Kugwira ntchito ndi ogulitsa odalirika kumakupatsani ma phukusi abwino omwe amagwirizana ndi mtundu wanu komanso kutsatira malamulo amakampani.

Ubwino wa Mapaketi Odziwika

Zimathandizira Kuzindikirika kwa Brand

Ma CD okhala ndi zilembo zodziwika bwino amagwira ntchito yofunika kwambiri popanga zinthu kukhala zosavuta kuzizindikira. Makasitomala akaona ma logo, mitundu, ndi mapangidwe ofanana m'ma CD, amalumikiza zinthuzi ndi bizinesiyo. Kuzindikira kumeneku kumalimbitsa chidaliro ndi kukhulupirika pakapita nthawi. Pa magetsi ogulitsa m'misasa, ma CD okhala ndi zilembo zodziwika bwino amatsimikizira kuti makasitomala amakumbukira malonda ndi kampani yomwe ili kumbuyo kwake. Kudziwika bwino kumathandiza mabizinesi kuonekera bwino m'misika yampikisano, makamaka pamene zinthu zikuwonetsedwa pamodzi ndi zina.

Zimathandiza Kuti Makasitomala Aziona Bwino

Mapaketi okonzedwa bwino amawonjezera zomwe makasitomala amakumana nazo. Zipangizo zapamwamba komanso mapangidwe okongola zimapangitsa kuti makasitomala azisangalala akalandira zinthu zawo. Mwachitsanzo, magetsi odziwika bwino okhala m'misasa omwe amapakidwa m'mabokosi olimba komanso okongola amawonetsa ukatswiri komanso chisamaliro. Makasitomala amayamikira khama lomwe laperekedwa pakuwonetsa, zomwe zingayambitse ndemanga zabwino komanso kugula mobwerezabwereza. Mapaketi omwe akuwonetsa zomwe kampaniyo ikufuna zimathandizanso makasitomala kumva kuti ali olumikizidwa kwambiri ndi bizinesiyo.

Kusiyanitsa Bizinesi Yanu

M'misika yodzaza anthu, kusiyanitsa zinthu ndikofunikira kwambiri kuti zinthu ziyende bwino. Mapaketi okhala ndi zilembo zapadera amalola mabizinesi kuwonetsa umunthu wawo wapadera. Mapangidwe apadera, ma logo, ndi mitu zimapangitsa kuti zinthu zikhale zosaiwalika. Kwa magetsi ambiri oyendera m'misasa, kusiyanitsa kumeneku kungakhale chinthu chofunikira kwambiri kwa makasitomala kusankha pakati pa zinthu zofanana. Kalembedwe kapadera ka mapaketi sikuti kamangokopa chidwi chokha komanso kumawonetsa kudzipereka kwa kampani ku khalidwe ndi luso.

Kuonjezera Mtengo Wodziwika wa Magetsi Okhala M'misasa

Ma phukusi odziwika bwino amawonjezera kwambiri phindu lomwe limaganiziridwa kuti ndi lamagetsi a msasaMakasitomala nthawi zambiri amaphatikiza ma phukusi opangidwa bwino ndi khalidwe lapamwamba. Mabizinesi akamaika ndalama mu ma phukusi oganiza bwino, zimasonyeza kudzipereka kwawo kuchita bwino kwambiri. Kuzindikira kumeneku kungakhudze zisankho zogula, makamaka m'misika yampikisano.

Phukusi lokongola kwambiri limapangitsa kuti munthu aziona kuti ndi wapadera. Mwachitsanzo, magetsi okhala ndi zilembo zodziwika bwino omwe amaikidwa m'mabokosi osalala komanso olimba nthawi zambiri amaoneka ngati zinthu zapamwamba kwambiri. Izi zimalimbikitsa makasitomala kuona kuti chinthucho chili ndi mtengo wake, ngakhale chitakhala chokwera mtengo kuposa china chilichonse. Mapaketi omwe amasonyeza umunthu wa chinthucho amalimbikitsanso kudalirana, chifukwa makasitomala amakhala otsimikiza kuti chinthucho ndi chodalirika.

Langizo:Kuphatikizapo zinthu monga mawonekedwe a chinthu kapena malangizo ogwiritsira ntchito pa phukusi kungathandize kwambiri kuonjezera phindu lake. Makasitomala amayamikira mapangidwe othandiza omwe amawonjezera kuphweka.

Mapaketi okhala ndi dzina lodziwika bwino nawonso amagwira ntchito pakupereka mphatso. Makasitomala nthawi zambiri amasankha zinthu zokhala ndi mapaketi okongola ngati mphatso. Kuwala kokonzedwa bwino kwa msasa sikuti kumangokhala chinthu chothandiza komanso ngati mphatso yoganizira bwino. Kusinthasintha kumeneku kumawonjezera kukongola kwa chinthucho ndikuwonjezera kugulitsidwa kwake.

Kuphatikiza apo, mabizinesi angagwiritse ntchito ma phukusi kuti awonetse njira zosamalira chilengedwe. Zipangizo zokhazikika kapena mapangidwe obwezerezedwanso zimakopa chidwi cha ogula omwe amasamala za chilengedwe. Njira imeneyi sikuti imangowonjezera phindu la malonda komanso imagwirizanitsa mtunduwo ndi makhalidwe amakono a ogula.

Pomaliza pake, ma CD opangidwa ndi makampani amasintha magetsi a msasa kukhala zinthu zambiri osati zida zogwirira ntchito zokha. Zimawakweza kukhala zinthu zabwino kwambiri zomwe makasitomala amanyadira kukhala nazo kapena kupereka.

Zosankha Zosintha Zopangira Magetsi Okhala ndi Chizindikiro

Kuwonjezera Ma Logo ndi Mayina a Brand

Ma logo ndi mayina a makampani ndi zinthu zofunika kwambiri pakuyika chizindikiro cha kampani. Amagwira ntchito ngati zizindikiro zowoneka bwino zomwe zimathandiza makasitomala kulumikiza zinthu ndi bizinesi inayake. Pa magetsi ogulira msasa, kuwonjezera chizindikiro pa phukusi kumapanga mawonekedwe aukadaulo ndikulimbitsa kudziwika kwa kampani. Mabizinesi amatha kusankha kusindikiza, kusindikiza, kapena kujambula ma logo awo, kutengera zinthu zomwe zayikidwa. Kuyika dzina la kampani pamalo owonekera kumawonjezera kuwonekera bwino ndikutsimikizira makasitomala kukumbukira komwe malondawo adachokera.

Langizo:Kuyika chizindikiro ndi dzina la kampani mwanzeru pa phukusi, monga pamwamba kapena kutsogolo, kumawonjezera kuwoneka bwino komanso kukhudza.

Kusankha Mitundu ndi Mitu

Mitundu ndi mitu imagwira ntchito yofunika kwambiri pakupanga ma phukusi. Zimadzutsa malingaliro ndi kusintha zisankho zogulira. Kwa makampani odziwika bwinomagetsi a msasa, kusankha mitundu yogwirizana ndi umunthu wa kampaniyi komanso anthu omwe mukufuna kukhala nawo n'kofunika kwambiri. Mwachitsanzo, mitundu yobiriwira komanso yofiirira imakopa okonda zinthu zakunja, pomwe mitundu yakuda kapena yachitsulo imakopa ogula odziwa bwino zaukadaulo.

Chidziwitso cha Psychology ya Mitundu:
Kuphunzira za mitundu sikungokhudza kudzutsa malingaliro enaake. Kumakhudza kugwiritsa ntchito mitundu kuti tikwaniritse zomwe ogula amayembekezera pazinthu ndi mitundu ina. Pamapeto pake, zomwe timayembekezera zimachokera kwambiri pakupanga mapulogalamu a zamoyo.

Msika wa magetsi oyendera m'misasa wasintha, ndipo ogula amakono amaona kuti kukongola kwake kuli koyenera komanso magwiridwe antchito ake. Mapangidwe ang'onoang'ono komanso mitu yochokera ku chilengedwe imakhudzanso ogula amakono. Mabizinesi amathanso kuphatikiza mitu yanyengo kapena yochepa kuti apange zinthu zapadera ndikulimbikitsa malonda.

• Mfundo zazikulu zofunika posankha mitundu:
  • Mitundu imatsogolera zisankho za ogula mwachangu.
  • Mitundu yeniyeni monga yofiira ndi yabuluu imalumikizidwa ndi kugula zinthu mopupuluma.
  • Mitundu iyenera kugwirizana ndi zomwe ogula amayembekezera kuti apewe kugwirizana ndi zinthu zoipa.

Kusankha Zipangizo Zokonzera

Kusankha zinthu zomangira kumakhudza momwe chinthucho chimawonekera komanso kulimba kwake. Pa magetsi odziwika bwino okhala m'misasa, zinthu monga makatoni, pulasitiki, kapena chitsulo zimatha kusinthidwa kuti zigwirizane ndi chithunzi cha kampani. Makatoni amapereka njira zosamalira chilengedwe, pomwe pulasitiki imatsimikizira kuti zinthuzo zimakhala zopepuka komanso zolimba. Chitsulo chimawonjezera kumveka bwino, koyenera zinthu zapamwamba.

Zipangizo zopakira ziyeneranso kuyesedwa magwiridwe antchito kuti zitsimikizire kuti zikukwaniritsa miyezo yamakampani. Mwachitsanzo, Integrity Tester imayesa mphamvu ya zinthu zomwe zili pansi pa kupsinjika, pomwe Treatment Tester imawonetsetsa kukana kwa UV. Mayeso awa akutsimikizira kuti phukusi limateteza chinthucho ndikusunga bwino panthawi yonyamula ndi kusungira.

Kuphatikiza Mapangidwe Apadera

Mapangidwe apadera amawonjezera ma phukusi a magetsi odziwika bwino a msasa mwa kuphatikiza magwiridwe antchito ndi kukongola kokongola. Mabizinesi amatha kugwiritsa ntchito zinthu zatsopano zopangira ma phukusi kuti apange ma phukusi omwe amasangalatsa omvera awo pomwe akuwonjezera phindu la malonda.

Mapangidwe amakono a zinthu zopakidwa amagogomezera zinthu zopepuka komanso zolimba monga aluminiyamu ndi pulasitiki yapamwamba. Zinthuzi zimathandiza kuti zinthu zizinyamulika mosavuta popanda kuwononga mphamvu, zomwe zimapangitsa kuti zikhale zabwino kwa okonda zinthu zakunja. Zosankha zosawononga chilengedwe, kuphatikizapo zinthu zomwe zimawonongeka, zimathandiza ogula omwe amasamala za chilengedwe. Mapangidwe oterewa samangochepetsa zinyalala komanso amagwirizana ndi zomwe ogula omwe amasamala za kukhazikika kwa zinthu.

Zindikirani:Kuphatikiza zinthu zosamalira chilengedwe m'maphukusi kungathandize kuti mbiri ya kampani ikhale yabwino pakati pa makasitomala odziwa bwino zachilengedwe.

Mitundu ya utoto imagwira ntchito yofunika kwambiri pakupanga ma CD. Mitundu ya dziko lapansi ndi mitundu yowala imawonetsa chilengedwe ndi kalembedwe kake, zomwe zimakopa okonda malo ogona. Makampani opanga zinthu amapereka njira zosiyanasiyana zomwe zingasinthidwe, zomwe zimathandiza makasitomala kufananiza mitundu ya ma CD ndi zida zawo zogona. Kusintha kumeneku kumapangitsa kuti zinthuzo zikhale zogwirizana kwambiri ndi ogwiritsa ntchito.

Mapangidwe ang'onoang'ono komanso okongola kwambiri ndi omwe amalamulira msika wa magetsi oyendera m'misasa. Masitayilo awa amakwaniritsa zomwe makasitomala amakonda, zomwe zimagogomezera kuphweka ndi kukongola. Mapaketi okhala ndi zinthu zamakono amawonjezera phindu la magetsi oyendera m'misasa, zomwe zimawayika ngati zinthu zapamwamba kwambiri.

Makampani amathanso kuphatikiza ukadaulo wanzeru mu phukusi. Mapulogalamu a pafoni omwe amawunika momwe magetsi amagwiritsidwira ntchito kapena kukonza bwino momwe magetsi amagwiritsidwira ntchito amawonjezera magwiridwe antchito a chinthucho. Zinthuzi zimakopa ogula odziwa bwino ukadaulo omwe amayamikira luso ndi kuphweka.

Mapangidwe apadera amasintha ma phukusi kukhala chida chotsatsa. Amasiyanitsa zinthu zomwe zili m'misika yopikisana, amakopa chidwi, komanso amawonetsa kudzipereka kwa kampani kuti ikhale yabwino. Mwa kuphatikiza kukongola, magwiridwe antchito, komanso kukhazikika, mabizinesi amatha kupanga ma phukusi omwe amasiya chithunzi chosatha kwa makasitomala.

Momwe Mungapezere Ma Packaging Odziwika Bwino a Magetsi Ogulitsira Msasa

Fufuzani ndi Kusankha Wogulitsa Wodalirika

Kupeza wogulitsa wodalirika ndi gawo loyamba lopeza ma phukusi odziwika bwino a magetsi ogulira msasa. Mabizinesi ayenera kuika patsogolo ogulitsa omwe ali ndi mbiri yabwino yopereka mayankho apamwamba kwambiri a ma phukusi. Kufufuza ndemanga za pa intaneti, maumboni, ndi maphunziro a milandu kungapereke chidziwitso chofunikira pa kudalirika ndi luso la wogulitsa.

Ogulitsa omwe amagwira ntchito yogulitsa zinthu zakunja, monga magetsi oyendera m'misasa, nthawi zambiri amamvetsetsa bwino zofunikira zapadera zogulira zinthu zolimba komanso zokongola. Mwachitsanzo, makampani monga Ningbo Mengting Outdoor Implement Co., Ltd., omwe ali pamalo ofunikira kwambiri pamakampani, amapereka ukatswiri pa zida zowunikira zakunja komanso njira zogulira zinthu. Kuyandikira kwawo kumayendedwe akuluakulu kumatsimikizira kutumiza bwino, komwe ndikofunikira kwambiri pa maoda ogulitsa ambiri.

Langizo:Kugwirizana ndi ogulitsa omwe amapereka njira zosungiramo zinthu zosawononga chilengedwe kungathandize kukulitsa mbiri ya kampani pakati pa ogula omwe amasamala za chilengedwe.

Fotokozani Zofunikira Zanu pa Branding

Kulankhulana momveka bwino ndikofunikira kuti phukusili ligwirizane ndi umunthu wa kampani. Mabizinesi ayenera kupatsa ogulitsa malangizo atsatanetsatane okhudza dzina la kampani, kuphatikizapo ma logo, mitundu, ndi zomwe amakonda popanga. Kugwirizana kwa zinthu zonse zotsatsa kumalimbitsa lonjezo la kampani la khalidwe labwino komanso ukatswiri.

• Njira zolumikizirana zogwira mtima zikuphatikizapo:
  • Khalani Okhazikika:Onetsetsani kuti zinthu zonse zolongedza zikugwirizana ndi miyezo yapamwamba ya kampaniyi.
  • Kufotokoza Nkhani Zooneka:Gwiritsani ntchito zinthu zomwe zimasonyeza luso ndi kusamala.
  • Landirani Kuwonekera:Gawani luso ndi luso la zinthu zomwe zapangidwa.

Kapangidwe ka ma paketi kumakhudza kwambiri kuzindikirika kwa kampani komanso momwe ogula amaonera zinthu. Mwachitsanzo, kusintha kwa ma paketi a Tropicana mu 2009, komwe kunasiyana ndi kapangidwe kake kodziwika bwino ka lalanje ndi udzu, kunayambitsa chisokonezo komanso kutsika kwa malonda kwa $130 miliyoni. Izi zikuwonetsa kufunika kosunga kusinthasintha ndi kumveka bwino kwa ma paketi a kampani.

Pemphani Zitsanzo kapena Zitsanzo

Kupempha zitsanzo kapena zitsanzo kumathandiza mabizinesi kuwunika momwe phukusili lilili komanso momwe limagwirira ntchito asanayike maoda ambiri. Gawoli likutsimikizira kuti phukusili likukwaniritsa miyezo yamakampani ndipo likugwirizana ndi zomwe kampani ikuyembekezera.

Kuyesa zitsanzo za magetsi ndikofunikira kwambiri pa magetsi amsasa, chifukwa ayenera kutsatira malamulo achitetezo ndi chilengedwe. Mwachitsanzo:

• Ma labotale a Underwriters (UL)satifiketi imatsimikizira chitetezo ku ngozi zamoto ndi kusowa kwa magetsi.
• Kutsatira malamulo aMalangizo a RoHS a European Unionkumafuna kugwiritsa ntchito zipangizo zotetezeka komanso zokhalitsa.
• Kutsatira miyezo yogwiritsira ntchito mphamvu moyenera yomwe yakhazikitsidwa ndiDipatimenti ya Mphamvu ku US (DOE)zimakhudza kapangidwe ka magetsi oyendera msasa oyendetsedwa ndi dzuwa.

Ma prototypes amathandizanso kuzindikira mavuto omwe angakhalepo, monga kulimba kwa zinthu kapena zolakwika pakupanga, kuchepetsa chiopsezo cha zolakwika zokwera mtengo pakupanga zinthu zambiri. Mabizinesi amatha kugwirizana ndi ogulitsa kuti akonze kapangidwe kake, kuonetsetsa kuti chinthu chomaliza chikugwirizana ndi zolinga zawo zotsatsa.

Malizitsani Kupanga ndi Kuyika Oda

Kumaliza kupanga ndi kuyitanitsa phukusi lodziwika bwino kumafuna njira yokonzedwa bwino yotsimikizira kuti zinthu zili bwino komanso zikugwirizana ndi zolinga za bizinesi. Mabizinesi amatha kutsatira njira izi kuti athetse vutoli:

1. Pangani chitsogozo cha kalembedwe ka mtundu
   Buku lotsogolera kalembedwe kake limalongosola mfundo zazikulu za kampani, omvera ake, ndi mawonekedwe ake. Chikalatachi chimatsimikizira kuti zinthu zikuyenda bwino panthawi yonse yopangira ndipo chimathandiza ogulitsa kumvetsetsa zomwe kampani ikuyembekezera.
2. Mafotokozedwe a kapangidwe kake
   Tsatanetsatane waukadaulo monga kukula, zipangizo, ndi zofunikira zalamulo ziyenera kufotokozedwa momveka bwino. Mafotokozedwe awa amaletsa kuchedwa ndikuwonetsetsa kuti phukusili likukwaniritsa miyezo yamakampani.
3. Gwiritsani ntchito zida zogwirira ntchito limodzi
   Zipangizo za pa intaneti zimathandiza kupereka ndemanga zenizeni komanso kuwongolera mitundu yonse panthawi yowunikira kapangidwe kake. Mapulatifomu awa amathandiza kulumikizana pakati pa magulu ndi ogulitsa, kuonetsetsa kuti aliyense amakhala wogwirizana.
4. Kuthandiza kulankhulana bwino
   Kulemba nthawi yomaliza bwino komanso kuwunika bwino zomwe anthu okhudzidwa nawo akuchita kumathandiza kuti ntchitoyi iyende bwino. Kupereka udindo kumatsimikizira kuti mbali zonse za kapangidwe kake zikukwaniritsa miyezo ya kampani.
5. Yesani kuyesa ogwiritsa ntchito
   Kuyesa phukusi ndi gulu la zitsanzo kumapereka chidziwitso chofunikira pa zolakwika zomwe zingachitike pakupanga. Ndemanga kuchokera kwa ogwiritsa ntchito zimathandiza kukonza chinthu chomaliza, ndikuwonetsetsa kuti chikugwirizana ndi omvera omwe akufuna.

Kapangidwe kake kakamalizidwa, mabizinesi amatha kuyitanitsa zinthu zawo molimba mtima. Kugwirizana ndi wogulitsa wodalirika kumaonetsetsa kuti njira yopangira zinthu ikuyenda bwino. Mwachitsanzo, makampani monga Ningbo Mengting Outdoor Implement Co., Ltd. amakhazikika pa zida zowunikira zakunja ndipo amapereka ukatswiri pa njira zopakira zinthu. Malo awo abwino pafupi ndi misewu yayikulu yoyendera zinthu amathandiza kutumiza zinthu bwino, zomwe zimapangitsa kuti zikhale chisankho chabwino kwambiri pa maoda ambiri.

Mwa kutsatira njira izi, mabizinesi amatha kupanga ma phukusi omwe amawonjezera kukongola kwa magetsi okhala ndi zilembo. Kapangidwe kabwino sikuti kamangowonetsa umunthu wa kampani komanso kumakweza mtengo womwe umawonedwa pamsika.

Ndalama ndi Zoganizira

Kuchuluka Kochepa kwa Oda

Ogulitsa nthawi zambiri amafuna kuti mabizinesi akwaniritse kuchuluka kwa maoda ocheperako (MOQs) akamagula ma phukusi odziwika bwino a magetsi oyendera m'misasa. Ma MOQ amatsimikizira kuti ndalama zikuyenda bwino kwa onse awiri mwa kukonza njira zopangira ndikuchepetsa zinyalala. Kwa mabizinesi, kuyitanitsa zinthu zambiri kungachepetse mtengo pa chinthu chilichonse, zomwe zimapangitsa kuti ikhale chisankho chotsika mtengo. Komabe, mabizinesi ang'onoang'ono ayenera kuwunika mosamala kuchuluka kwa malo awo osungiramo zinthu komanso zomwe angayembekezere asanapereke maoda akuluakulu.

Langizo:Kugwirizana ndi ogulitsa omwe amapereka ma MOQ osinthika kungathandize mabizinesi kuyendetsa bwino zinthu zomwe zili m'sitolo yawo pamene akupindulabe ndi ma phukusi odziwika bwino.

Zinthu Zokhudza Mitengo (monga zipangizo, zovuta za kapangidwe)

Mtengo wa ma CD opangidwa ndi kampani umadalira zinthu zingapo, kuphatikizapo zipangizo, zovuta pa kapangidwe kake, ndi zofunikira pakupanga. Chigawo chilichonse chimathandizira pa ndalama zonse, ndipo kumvetsetsa zinthuzi kungathandize mabizinesi kupanga zisankho zolondola.

Mtengo wa phukusi umasonyeza zinthu zomwe zagwiritsidwa ntchito komanso zovuta za kapangidwe kake. Mabizinesi ayeneranso kuganizira ndalama zokhudzana ndi zitsanzo, antchito, ndi katundu. Ngakhale kuti zipangizo zokhazikika poyamba zingawononge ndalama zambiri, zimatha kukweza mbiri ya kampani ndikuchepetsa ndalama zotumizira katundu kwa nthawi yayitali.

Nthawi Yotsogolera Yopangira

Nthawi yopangira ma phukusi a kampaniyi imasiyana malinga ndi kuuma kwa kapangidwe kake, kupezeka kwa zinthu, komanso mphamvu ya ogulitsa. Mapangidwe apadera nthawi zambiri amafuna nthawi yowonjezera yopangira zitsanzo, kuvomereza, ndi kupanga. Mabizinesi ayenera kukonzekera pasadakhale kuti apewe kuchedwa, makamaka nthawi yomwe ogulitsa angakhale ndi kufunikira kwakukulu.

Zindikirani:Kulankhulana momveka bwino ndi ogulitsa nthawi kumaonetsetsa kuti nthawi yopangira zinthu ikugwirizana ndi zosowa za bizinesi. Kukonzekera koyambirira kumachepetsa kusokonezeka ndipo kumaonetsetsa kuti magetsi ambiri oyendera m'misasa afika pa nthawi yake.

Kulinganiza Ndalama ndi Zolinga Zopangira Branding

Kulinganiza ndalama zopangira ndi zolinga zopanga chizindikiro kumafuna kukonzekera mwanzeru. Mabizinesi ayenera kuyeza ndalama zopanga chizindikiro chapamwamba poyerekeza ndi ubwino wowonjezera malingaliro a mtundu. Kuyika ndalama mu phukusi lopanga chizindikiro kungawoneke kokwera mtengo poyamba, koma nthawi zambiri kumabweretsa phindu lalikulu mwa kukweza kukhulupirika kwa makasitomala ndikuwonjezera ndalama.

Kapangidwe kabwino ka mtundu wa kampani kamasonyeza ukatswiri ndi khalidwe labwino. Makasitomala amalumikiza ma phukusi opangidwa bwino ndi kudalirika, zomwe zimamanga chidaliro ndi kudziwana bwino. Kudalirana kumeneku kumalimbikitsa ubale wa nthawi yayitali, zomwe zimathandiza mabizinesi kulipiritsa mitengo yapamwamba pazinthu zawo. Mwachitsanzo, pafupifupi 90% ya makasitomala amaika patsogolo kukhulupirika kwa mtundu wa kampani popanga zisankho zogula. Kutsatsa kwabwino kwa kampani kungapangitse kuti ndalama ziwonjezeke ndi 23%, zomwe zimasonyeza ubwino wa ndalama zomwe zimayikidwa poika ndalama mu kapangidwe koganiza bwino.

Kuti azitha kugwiritsa ntchito bwino ndalama, mabizinesi amatha kugwiritsa ntchito njira zingapo:

• Ikani patsogolo zinthu zofunika kwambiri pa dzina la kampani: Yang'anani kwambiri pa ma logo, mitundu, ndi mitu yomwe imakhudza omvera omwe mukufuna kuwafikira.
• Sankhani zipangizo zotsika mtengoSankhani zinthu zolimba koma zotsika mtengo monga makatoni obwezerezedwanso kapena pulasitiki wopepuka.
• Itanitsani zambiri: Maoda akuluakulu nthawi zambiri amachepetsa mtengo pa unit iliyonse, zomwe zimapangitsa kuti zikhale zosavuta kukwaniritsa ndalama zambiri.
• Gwirizanani ndi ogulitsaGwirani ntchito limodzi ndi ogulitsa kuti mufufuze njira zosintha zomwe zikugwirizana ndi malire a bajeti.

Mapaketi osakongola angawononge chithunzi cha kampani. Kafukufuku akusonyeza kuti 60% ya makasitomala saganizira kwambiri za makampani omwe ali ndi ma logo osapangidwa bwino. Mabizinesi ayenera kuonetsetsa kuti mapaketi awo akuwonetsa zomwe amakonda komanso zomwe amakopa omvera awo.

Pomaliza, kuyika ma CD a kampani ndi ndalama zomwe kampaniyo imaika patsogolo. Mwa kulinganiza ndalama ndi zolinga za kampaniyo, mabizinesi amatha kupanga ma CD omwe amakopa chidwi cha malonda, kulimbitsa kukhulupirika kwa makasitomala, komanso kupangitsa kuti phindu likhalepo kwa nthawi yayitali.

Mapaketi okhala ndi zilembo za magetsi ogulira msasa amapatsa mabizinesi mwayi wofunikira. Amawonjezera kuwonekera kwa mtundu, amalimbikitsa kukhutitsidwa kwa makasitomala, komanso amakweza kufunika kwa zinthu zomwe amaona kuti ndi zofunika. Zosintha zomwe zimapangitsa kuti mabizinesi azitha kugwirizanitsa mapaketi ndi njira yawo yopangira chizindikiro, kuonetsetsa kuti zinthuzo zikugwirizana komanso kuti ndi akatswiri.

Kafukufuku wofalitsidwa ndi National Yunlin University of Science and Technology adapeza kuti "kapangidwe ka ma paketi kungakhudze kwambiri kufanana kwa malonda." Izi zikuwonetsa kufunika kokhala ndi ma paketi oganiza bwino pakupanga malingaliro a ogula ndikumanga kukhulupirika kwa malonda.

Kugwirizana ndi ogulitsa odalirika kumatsimikizira zotsatira zabwino kwambiri. Ogulitsa omwe ali ndi luso pa zinthu zakunja amamvetsetsa zofunikira zapadera zamagetsi odziwika bwino a msasa, kukulitsa mphamvu ya ma phukusi pa kupambana kwa msika.

FAQ

1. Kodi ma phukusi odziwika bwino angakhale abwino kwa chilengedwe?

Inde, mabizinesi amatha kusankha zinthu zokhazikika monga makatoni obwezerezedwanso kapena mapulasitiki ovunda kuti apakidwe ndi dzina lodziwika bwino. Zosankhazi zimachepetsa kuwononga chilengedwe komanso kukopa ogula omwe amasamala za chilengedwe. Ogulitsa ambiri amapereka ntchito zosintha kuti aphatikize njira zotetezera chilengedwe mu mapangidwe a mapaketi.

Langizo:Kuwunikirama CD abwino kwa chilengedwepa zinthu zingawonjezere mbiri ya kampani pakati pa makasitomala odziwa bwino zachilengedwe.

2. Kodi nthawi yodziwika bwino yoperekera ma CD opangidwa mwamakonda ndi iti?

Nthawi yotsogolera imasiyana malinga ndi kuuma kwa kapangidwe, kupezeka kwa zinthu, ndi mphamvu ya ogulitsa. Pa avareji, zimatenga milungu 4-8 kuti apange ndi kutumiza. Mabizinesi ayenera kukonzekera pasadakhale, makamaka nthawi yachilimwe, kuti apewe kuchedwa.

3. Kodi pali zofunikira zochepa zogulira zinthu poika chizindikiro cha phukusi?

Opereka ambiri akhazikitsakuchuluka kochepa kwa oda(MOQs) kuti akonze bwino ndalama zopangira. Zofunikira izi zimasiyana koma nthawi zambiri zimakhala kuyambira mayunitsi 500 mpaka 1,000. Mabizinesi ayenera kutsimikizira ma MOQ ndi ogulitsa awo kuti atsimikizire kuti akugwirizana ndi zosowa za zinthu zomwe zili m'sitolo.

4. Kodi mabizinesi angatsimikizire bwanji kuti ma phukusi akugwirizana ndi mtundu wawo?

Kupereka malangizo atsatanetsatane okhudza mtundu wa malonda, kuphatikizapo ma logo, mitundu, ndi mitu, kumatsimikizira kuti zinthu zikugwirizana. Kugwirizana kwambiri ndi ogulitsa ndikupempha zitsanzo kumathandiza kukonza mapangidwe. Kulankhulana momveka bwino panthawi yonseyi kumatsimikizira kuti malonda omaliza akuwonetsa umunthu wa kampani.

5. Kodi ma CD opangidwa ndi kampani amawonjezera mtengo wa zinthu?

Ma phukusi okhala ndi dzina lodziwika bwino angawonjezere ndalama zomwe zimafunika pasadakhale chifukwa cha kapangidwe kake ndi ndalama zomwe zimagwiritsidwa ntchito pazinthu zina. Komabe, zimawonjezera phindu lomwe limawonedwa, kukhulupirika kwa makasitomala, komanso kudziwika kwa dzina lodziwika bwino, zomwe nthawi zambiri zimapangitsa kuti malonda azikhala okwera komanso phindu la nthawi yayitali. Mabizinesi amatha kulinganiza ndalama mwa kuyika patsogolo zinthu zofunika kwambiri pa dzina lodziwika bwino ndikuyitanitsa zinthu zambiri.

Zindikirani:Kuyika ndalama mu ma phukusi apamwamba nthawi zambiri kumabweretsa phindu lalikulu mwa kukweza kukhutitsidwa kwa makasitomala ndi kukhulupirika.